Product


 * __ THIS IS STILL INCOMPLETE...I'll finish it off tomorrow! I hope you guys are done too? Oh no? we're going to fail? Lovely...-Love Liza.

Product Scope: __** The Collaboration of Monster Cable Products and music legends Dr. Dre and Interscope records chairman Jimmy Iovine has created a revolutionary way of listening to music. Beats by Dre has harnessed the entertainment industry and the power of the studio into a set of headphones that not only delivers music as it is intended to be heard but in a fashionable way that is sure to turn heads. For three years Monster Cables and Dr. Dre worked closely together in recording studios with various musicians to develop high performance headphones that capture and reveal the intricate production that goes in each song. With an extensive line of high quality headphones Beats by Dre is the ideal choice for music enthusiasts. High powered digital amplifiers in each set of headphones and above averaged sized speaker drivers deliver deep bass and crisp sounds through the spacious ear cups. The circumaural design of the ear cups surround the ear comfortably which prevent outside noise from intercepting intricate production sounds as well as preventing any noise leakage into the outside world. The light weight frame of the Beats allows for mobility as well as comfort as other leading studio quality headphones are large and heavy. Beats by Dre bring the recording studio directly to your ears. They reveal all the production sounds that you would typically miss out on wearing default headphones that come with your music player. The first release of Beats by Dre; Beats Studio, which replicate the style and _ of headphones used in recording studios around the world come with a noise cancelling feature which allows the listener to flip a switch to turn on the patented technology to invert outside noise and convert it to silence. With further research about the market, Beats by Dre introduced several other headphones with the same great quality. Headphones that are lighter and much more mobile were added to the beats line up creating a cohesive brand that appeals to music enthusiasts around the globe.

Gaining great esteem by well respected figures in the music industry, Beats by Dre are becoming a dominant brand within the world of high quality headphones. Working with top producers and artists within the industry Beats are becoming a fashionable brand, not only as a must have accessory but as a reliable tool in music creation. Used by the industry’s most respected labels and artists these headphones deliver exactly what they suggest, clarity. Taking the respected name of //Beats by Dre// from behind the studio walls to everyday consumers would not only expand the market but create a world of clarity, in reference to music. To existing //Beats by Dre// ambassadors, the //b// logo stands out and is recognized as a symbol for top quality headphones. Consumers that are aware of the brand and logo understand what is to be expected- amazing sound quality. To the untapped market that is unaware of the beats brand, it would be in the best interest of the company to use various outlets to extend the brand awareness to potential consumers in various fields. Having //Beats by Dre// become more dominant within the music industry in various ways would create stronger brand recognition, in attempt to make the //Beats by Dre// brand synonymous with high quality headphones. Having the brand become widely known within its market and have it become synonymous with its product would suggest stronger market shares as well as increased brand recognition. Having the //b// logo become accepted and understood as the Beats brand by more than just music enthusiasts would benefit Monster technologies and the brand as a whole. Building concrete brand recognition is important but the importance of building loyalty and trust between the brand and the customers is crucial to the success of any corporation. Together with great technology that cancels white noise and extenuates the elaborate production sounds within each song and the fashionable design, //Beats by Dre// is preferred over leading brands like Bose and Sony headphones. The great quality of the //Beats//, above other dominant features, makes existing customers happy with their purchase and potentially return in the future for new products or additional accessories. A loyal customer base is immensely important in the success of any corporation. Having a base of customers that trust and endorse your product creates positive feedback about your product and extends the customer lifetime value as well as the product life cycle. In addition to acquiring larger market share or new customers, the company should strive to recognize and reward its loyal customers. Increasing customer service features and providing comprehensive warranties extends the customer lifetime value greatly, which in the long run benefits the brand. Customer Loyalty often leads to brand ambassadors, those who are adamant about your brand and convey positive notes about your brand. //Beats by Dre// has several high profile brand ambassadors such as Kobe Bryant and Lebron James of the National Basketball Association. These two mega superstars have continually done several ads, press conferences and regular appearances wearing //Beats//. Ambassadors like this broaden the range of the intended market, which opens the spectrum to a potentially new audience. Beats by Dre, commonly known within the music scene, was initially intended for music enthusiasts, having high profile, respected figures endorse the product allows for new markets to be exposed to //Beats// which results in more people knowing about the product and potentially becoming loyal customers and even brand ambassadors in the future. //Beats by Dre// is slowly gaining the attention of many high profile celebrities, making its rounds through music videos for various artists and even becoming a fixture in the world of professional sports //Beats by Dre// is gaining the attention of a wider market daily. Publicity by these high profile celebrities gives the //Beats by Dre// brand an edge over its leading competitors. Its easily distinguishable sleek design is incomparable to its competition and is increasingly appealing to the masses. The free publicity garnered by leaders in the entertainment industry broaden the borders of //Beats by Dre// and make it easy for the brand to penetrate the mass market//.// With such high profile brand ambassadors, brand associations are born. Recently //Beats by Dre// has expanded its product line by allowing Lady GaGa and Sean ‘Diddy’ Combs to create their own set of headphones. Lady GaGa’s //Heartbeats// and Diddy’s //Diddy Beats// have been created in order to associate quality music with quality musicians. These associations are important for the //Beats by Dre// brand in order to distinguish itself as a dominant high quality headphone brand, targeted to music lovers rather than having the stigma of being just a fashionable accessory. Rather than being a fad in the market, //Beats by Dre// strives to identify itself as a trend, as a dominant brand that is synonymous with high quality music. The //Beats// brand has successfully extended into more than just studio quality headphones. //Beats by Dre// began as a single set of headphones, Beats Studio. With noise cancelling features that extenuate the production sounds of a professional recording studio, this brand quickly expanded by offering smaller more compact versions such as the beats solo and an earphone style, Beats Tour. With more extensions of the brand coming, the brand as a whole will expand into different markets as it uses respected musicians in the industry, like Lady GaGa and Sean ‘Diddy’ combs, to develop their own quality headphones. The //Beats by Dre// brand also works with a colour works website in order to allow interested customers in customizing a pair of //beats// with different colour combinations. Allowing customers to personalize their Beats increases the customer lifetime value as each customer is given a chance to add their personal touch to their //Beats// headphones.
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The high definition sound quality of the //Beats by Dre// brand is incomparable to its top competitors. Both of Beats top competitors, Bose and Sony offer that noise cancelling feature, the exquisite design and comfort levels go unmatched when comparing them to the //Beats by Dre// line. Offering technology that takes white noise and other interfering sounds and inverting the keys to silence allows the listener to enjoy the deep elements that are typically only heard within the recording studios walls. What many people fail to realise is that there is more to the music they listen to, there are intricate sounds and details that go into the production of each song which are flattened when listening with the default headphones that come with a music player. Deep ear cups and a circumaural design allow each individual beat, note and instrument to come to life as they pass through the patented //Monster cable// to the //Beats by Dre// headphones. Like high definition televisions make the image come alive, these high definition headphones make music come to life as the wide range and strong bass pumps through each speaker revealing the elaborate sounds of real studio music. Beats by Dre has become such a trusted brand within the industry that these top quality headphones are now used in the creation process of music, allowing people inside the recording booth and outside on the street to enjoy the same great quality of music.


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The Beats by Dre brand offers a diverse line of top quality headphones. Ranging in price and style, the Beats brand is slowly evolving, creating great sounding headphones across the board. Initially beginning with one style of headphones the Beats brand has evolved to carry four _ styles;

The Beats Studio, the first pair of high definition headphones designed by Monster Cables, Dr. Dre and Jimmy Iovine are professional headphones, replicating the expensive and ideal headphones used in recording studios around the globe. These top quality professional headphones are the only noise cancelling headphones part of the //Beats by Dre family//. The noise cancelling feature, powered by two double A batteries which are hidden in one ear cup allows for zero leakage of outside noises to distort the music product. Beats Studio have become so trusted that they are currently being used in studio at the time of production. Music Producers take a lot of time to perfect their song, their beat. Each instrument plays a tremendous role in the creation of a beat and often these sounds are masked by the noise and low definition quality that other headphones offer. The //Beats Studio// is used precisely for this, listening to each instrument and each note. These HD headphones allow you to hear exactly what the producer wants you to hear, exactly what you are meant to hear. The song you have listened to a thousand times will sound much different after listening with Beats. Similar to the //Beats Studio//, //Beats by Dre// offers a smaller more compact set of headphones, built for everyday use. //Beats Solo// gives that same studio quality in a smaller more compact frame which allows for mobility and comfort when on the go. The practical size and lightweight frame of the Beats Solo allows the listener to focus on the high definition quality rather than the heavy frame. Unlike the //Beats Studio,// the //Beats Solo// does not have the noise cancelling feature. The ear cups on the //Beats Solo// are not as large as the //Beats Studio//; they rather sit on the ear compared to the Beats Studio which completely rest around the ear. The compact frame and smaller design cups the ear tightly which substantially allows for little spillage of noise in or out of the headset. Beats by Dre’s product scope goes beyond headphones, they also offer earphones called the //Beats Tour// which are in ear headphones that offer the same great high definition sounds of the //Beats Studio// and //Solo// in a much more mobile form. With the same technology that sits in the //Beats Studio// and //Solo//, the Beats Tour delivers crisp sound to every music lover’s ear. The patented anti-tangle Monster Cable that comes with all the Beats products has been once again transformed to fit the mould of the //Beats Tour.// One of the biggest issues with earphones are the tedious tangles that occur when travelling. Having to untangle a pair of earphones before listening is eliminated with the innovative anti- tangle design, leaving the listener ready to plug in their //Beats Tour// in the music device without the hassle of untangling. The Beats Tour is the future of all in ear headphones, with a design that sits deep within your ear rather than on the tip the music is delivered directly to you. This in ear design limits noise leakage that would otherwise distort your music allowing the listener to hear what is intended to be heard at the time of production. Unlike other in ear headphones, the Beats Tour come with various ear bud sizes to make sure that each listener has the right fit for their Beats Tour. Because everyone has a unique ear size, the wide range of sizes gives the buyer a sense of customization and personality as they have earphones that are fit just for them. Perfect for a workout or travel the Beats Tour fit your lifestyle in a compact, tangle free form. The Beats by Dre brand is constantly growing, adding new models and features to its products. Most recently, Beats by Dre has been working closely with top artists in the music industry in developing and expanding the in ear headphone product line with additions such as //Heart Beats// and //Diddy Beats//. Working with international superstar and entrepreneur Sean ‘Diddy’ Combs to create the //Diddy Beats//, Dr. Dre has allowed top music icons to create earphones with their personal touch. The //Diddy Beats// come wrapped in leather housing to protect the wires; style checked by Sean Combs, the fashion icon of the Hip Hop world these in ear headphones can not be compared to anything in its field. Like the Diddy Beats, Dr. Dre has worked closely together with international sensation Lady GaGa to create Lady GaGa’s //Heart Beats.// These in ear headphones, were personally designed by Lady GaGa, known for her innovative and shocking outfits. The unconventional design of the Heart Beats makes these earphones unique and incomparable to any competitors. These high fashioned, high definition headphones not only make the music feel and sound better but make you, the buyer feel and look better as well. Taking music to a whole new level, Beats by Dre has created the ultimate tool for Disc Jockeys around the world. Adopted by top DJ’s such as Samantha Ronson and DJ Cassidy, the new Beats Spin is one of a kind. The //Beats Spin// is designed in mind for professional and aspiring DJ’s. The industrial aluminium frame of these headphones gives them an extended life time, making them last even the most intense days. With a flip cup ear design that allows the user to flip a cup outwards to hear what they are mixing, the //Beats Spin// give the DJ ease and control of the music. Similar to the //Beats Studio//, the //Beats Spin// have large ear cups which engulf the ear making any outside noise near impossible to leak in. Having limited noise seep through to your ears while mixing an amazing beat makes //Beats Spin// a must have for DJ’s across the industry. The sleek design of //Beats Spin// and the entire //Beats by Dre// line is unrivalled to any competition. The world sounds different with every //Beat//.

//Beats by Dre// offers an extensive warranty to protect the product. The high quality headphones come at a price, and because this product can cost more than regular headphones, the //Beats// brand provides a thorough warranty for one year at the time of purchase. The warranty consists of any technological defects, not inclusive to any physical damage or any faulty manufacturing. Once a defect is reported, two months within the defect is noticed, the product will promptly be replaced. The warranty only protects the initial owner or buyer as any resale of the product automatically negates the warranty and may result in legal action as Beats by Dre are only to be sold by certified sellers. The superiority of the Beats brand is communicated within the packaging of the product. //Beats by Dre// do not come in a hard shell plastic casing like its leading competitors but in an alluring black and red hard shell box that makes the buyer feel as though they are getting the most out of their dollar. Shelling out $350 for headphones is a big purchase and having an attractive package allows the buyer to feel as though they purchased something exclusive. Through its unique packaging that houses the product and the sleek design of the product itself, //Beats by Dre// successfully dominates the market with its brand recognition and prestige. //Beats by// //Dre// come in a large hard shell case where the headphones are safely fitted in a velvet case. Unlike its leading competitor, the Bose, //Beats by Dre// offer an appealing package that will surely turn heads when in the store. The Bose noise cancelling headphones come in a standard plastic case, and are sold within the same price range of the //Beats.// Having the product come in an impressive case that is visually appealing immediately give //Beats by Dre// a cutting edge over its competition.
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