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Introduction //Beats// were created by Dr. Dre in collaboration with Monster. Dr. Dre believes that “People aren’t hearing all the music,” because most of the headphones in the market do not provide users with clear high definition sound. They are unable to provide the bass, detail and dynamics that music industry producers and artists are trying to provide. Dr. Dre believes that Beats provides consumers with an extraordinary experience and, “With Beats, people are going to hear what the artists hear, and listen to the music the way they should.” Some of the products that Beats offers include Studio- Definition Powered Isolation Headphones, Solo- On-Ear Headphones with ControlTalk, Hearbeats- Performance In-Ear Headphones, Beats Spin- High Performance Professional Headphones, etc. Furthermore, the headphones not only provide crystal clear quality but they also have built in noise cancellation technology which cuts out all the external noise and one ends up only hearing the music of the artist that they are listening. In addition //Beats// also has headphones designed particularly for the music industry. An example of this is beats spin headphones, which are specifically designed for DJs and audio professionals. These headphones offer pro-caliber even response and offer passive sound isolation that offers the music notes in the very best quality. These headphones are designed for heavy-duty use providing the artists the best technology that is available in the market. These are some of the specific features that Beats have to provide that differentiates them from other industry manufacturers. Our firm’s main goal is to make an everyday consumer aware of Beats technology. One of the main weakness of Beats is its price level. We would like to provide Dr. Dre Beats advice on how to penetrate into a new and previous market with a possible lower price and new innovative techniques that that not only increases their profits but also builds lifelong customers with lifelong value. We would also like to help Beats become a winner in all the treats that they are receiving from other leading manufactures of headphones such as Sony, Bose and Sennheiser. Through our marketing strategies we would like to target customers not only in terms of the quality that Beats offer but also through the extensive warranty and packaging services that the company offers. ADD ANGELO’S SECTION ON WHAT WE ARE GOING TO DO ABOUT PROMOTING THE PRODUCT. -rupinder - important!!

We need to add a recommendation based on our specific topic. This recommendation should suggest a way for the company to improve. (How can we improve the product, how can we improve the pricing strategy, how can we improve where we sell it, how can we promote this product better?) -ang -- We can provide more places for it to sell. We can set different pricing. Give an intro item and mark it cheaper to lure people into or product and make them be loyal to the product. Such as apple where they have the ipod shuffle then the ipod nano then the ipod touch and classic then if you like their product you will then go for their computers and monitors.

Also, by luring them to buy the product we can have a chance to impress them with the customer services and other advantages.

We can have it in other places for sale like in Source, Tigerdiret,

hope it helps : ) Crystal when are we meeting tmr ?

PLEASE REFER TO THIS AND READ IT!

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