3+M's

In terms of the Beats Challenge, funds would need to be allocated to pay temporary workers’ wages that will be running the event. A minimum funding would be required to purchase the iPod headphones as well as decoration of these booths that will be set-up. A possible fee might be charged for the permit to hold the Beats Challenge in the Downtown Toronto area. Giveaways like t-shirts will also require funding. A total budget of $5 million will be allocated to the Beats Challenge. No additional funding would be needed for the giveaways for events like award ceremonies as the cost will be absorbed into the company’s revenue. Money would need to be allocated to the advertising department to fund their expansion of print media advertising in the mediums of magazine, billboard ads, etc. Additionally, funding would also be required for the graphic designers that will be designing these advertisements. A total budget of $10 million will be allocated to the budget of the advertising campaign. In the Beats Challenge, there would only be event managers and temporary workers. The event managers will overlook the process of the Beats Challenge as well as ensuring that the temporary workers are working within their job description. The temporary workers would basically be allowing onlooker s to sample the difference between the normal iPod headphones and the Beats by Dre products. For the giveaways, there would be no need for any management as the company would just deliver the products to the awards gift packaging committee to be placed into the gift bags for each individual guest at the awards ceremony. As for the advertising campaign, a project manager will be hired to overlook a handful of graphic designers in creating the campaign advertisements. The marketing department would look into the different mediums where they could place the advertisements to their biggest advantage. In terms of materials needed for the Beats Challenge, it would consist of the iPod headphones and various products from the Beats by Dre brand. Booths would also be needed to set up to attract people. Additionally giveaways like t-shirts, keychains, etc. would also bring about more participation. A loud boom box would also be necessary to display the capability of noise-cancelling features that the Beats by Dre products include. For the giveaways for award ceremonies, a large number of Beats by Dre products would need to be given out to the guests of the event. As for the advertising campaign, the materials needed are minimal; consisting of the advertisements and advertisement spots.