DIVISION+OF+WORK

[|__**QuickMBA**__] **/** [|__**Marketing**__] **/ Marketing Plan Sample** Marketing Plan Outline

__**I. Executive Summary - RUPINDER**__ A high-level summary of the marketing plan.

__**II. The Challenge - LIZA**__ Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.

__**III. Situation Analysis**__ **Company Analysis - LIZA**
 * Goals
 * Focus
 * Culture
 * Strengths
 * Weaknesses
 * [|__Market share__]

**Competitor Analysis - ANGELO** **Collaborators** **Climate - RUPINDER** Macro-environmental [|__PEST analysis__] : **SWOT Analysis** A [|__SWOT analysis__] of the business environment can be performed by organizing the environmental factors as follows:
 * Market position
 * Strengths
 * Weaknesses
 * Market shares
 * Subsidiaries, joint ventures, and distributors, etc.
 * Political and legal environment
 * Economic environment
 * Social and cultural environment
 * Technological environment
 * The firm's internal attributes can be classed as //strengths// and //weaknesses//.
 * The external environment presents //opportunities// and //threats//.

__**IV. Market Segmentation - MARC**__ Present a description of the [|__market segmentation__] as follows: **Segment 1**
 * Description
 * Percent of sales
 * What they want
 * How they use product
 * Support requirements
 * How to reach them
 * Price sensitivity

__**VI. Selected Marketing Strategy - ALL**__ Discuss why the strategy was selected, then the [|__marketing mix__] decisions (4 P's) of product, price, place (distribution), and promotion. **Product** The product decisions should consider the product's advantages and how they will be leveraged. Product decisions should include: **Price** Discuss pricing strategy, expected volume, and decisions for the following pricing variables: **Distribution (Place)** Decision variables include: **Promotion**
 * Brand name
 * Quality
 * Scope of product line
 * Warranty
 * Packaging
 * List price
 * Discounts
 * Bundling
 * Payment terms and financing options
 * Leasing options
 * Distribution channels, such as direct, retail, distributors & intermediates
 * Motivating the channel - for example, distributor margins
 * Criteria for evaluating distributors
 * Locations
 * Logistics, including transportation, warehousing, and order fulfilment
 * Advertising, including how much and which media.
 * Public relations
 * Promotional programs
 * Budget; determine break-even point for any additional spending
 * Projected results of the promotional programs

__**VII. Short & Long-Term Projections - LIZA**__ The selected strategy's immediate effects, expected long-term results, and any special actions required to achieve them. This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.

__**VIII. Conclusion - RUPINDERRRRRRR**__ Summarize all of the above.

**Appendix**

__**Exhibits**__ Calculations of market size, commissions, profit margins, break-even analyses, etc.

**Recommended Reading** Bangs, Jr., David H. [|__//The Market Planning Guide://__] //Creating a Plan to Successfully Market Your Business, Products, or Service//

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